Survey Example

Comments and Rating scale

Incognito is committed to providing clients with independent and unbiased opinions, based ongenuine first hand observations.

Our experiences are supported by insightful comments and a ratingscale that provides quantitative data for trend analysis and benchmarking.

Demographic snapshot

Incognito surveyor visits provide a snapshot of customer’s experience with varyingdemographics. This enables our Clients to compare their customer base against their targetmarket.

Reviewing your reports

We know that running a successful business can be extremely busy, so you need to minimisethe time reading reports and focus your efforts on improving the business. We suggest thatyou start with your bottom line result. If in your opinion this is within an acceptable level,quickly scan the categories to confirm that there are no hidden issues. If it looks OK, you canreview the full report at a later date.If the bottom line result is not within an acceptable level, review the categories to identify thekey issues and then read the detail within these sections. The sooner you focus on thecorrective actions, the sooner you can start retaining customers.

Understand the Trend Analysis

The benefits that Incognito customers have is regular feedback on the performance of theirbusiness that allows them to be able to step back from any one survey result in isolation andanalysis the performance of the business from a YTD and then MTD basis through trendanalysis.

Incognito provides Clients with monthly performance trend data by category and total overallresult. We also benchmark client’s performance against market data for the client’s marketsegment and total industry.

Recognition and reward.

Staff recognition and reward plays a every growing and important role in ensuring that staffare doing what is expected from them and to recognise and reward behaviours that exceedthose expectations.